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Dear axe, your ad is horrible. Let me explain how:

1) It objectifies women.
2) It tells young men with female friends that they are not “real men”.
3) It tells young women that “real” men don’t want to be their friends, they only want to “tear” their clothing off.
4) It insults men with braids.
5) It is advertising a crappy body spray.

Okay, that last one was just my opinion. The others are facts.

No, that last one was definitely fact.

And, just as a reminder, the same parent company that owns and produces AXE also produces Dove.  Remember that the next time they claim to be ‘women positive’.

“stop being a friend and start being a man” is one of the most fucked up twisted phrases I have ever seen written with sincerity

Don't be the product, buy the product!